Tomato Design Goes Green!

Today is October 15th, and this is Blog Action Day: we are supposed to write about environmental issues, and I’m barely making it in time!

 On my site I feature the “Green Tomato Award”, at http://tomatodesign.net/greentomatoaward.html. Here you can learn about 3 of my favorite clients whom TomatoDesign is singling out for having made a real contribution to the planet, human life, and (yes) even Global Warming, as we all know and love it.

Check it out!

Concern for the environment has been a real issue in my family, ever since my parents tried to build a “green” commune on the Door Peninsula of Wisconsin in 1940. Wisconsin, under the aegis of Aldo Leopold, has been in forefront of this battle since the 1930s and before, so it wasn’t an accident that they bought the land for their lifetime experiment there.

I strongly urge you to Google Aldo Leopold, as well as Loren Eiseley and Rachel Carson, if you haven’t yet had the pleasure of reading their wonderful books.

Happy Environment Action Day!

Every now and then we’ll be posting examples of marketing or corporate identity that just plain doesn’t make sense. And today is one of those days.

Check out this glorious sign (photographed near the Wyoming/Montana/Idaho border): Fireworks! “Crochet Doilies”! Bedspreads! (they also take MasterCard!). In short, they have no idea who their average customer is.

Something for the hog . . . and something for the little lady???

To avoid this pitfall in YOUR business, check out TomatoDesign.Net, and see how you can zoom in on your target market today!

TomatoDesign was born in New Jersey 22 years ago; and, due to the intense rivalry between NJ and NYC, Nancy Hoffmann created “The Big Tomato” vis à vis New York’s “Big Apple” as her logo — and it stuck!

2 years ago, New Jersey officially adopted the tomato as the “State Vegetable” (it is a fruit, but was legistated into a vegetable state, as it were, in the 1890s, for marketing purposes).

Now, when you bite into one of those fabulous Jersey Beefsteak tomatoes, just think of TomatoDesign.Net!

TomatoDesign.Net is a full-service Design & Development company, with over 2 Decades’ experience in Corporate Identity, Advertising, and Marketing Solutions. Most importantly, we partner with green and eco-friendly vendors and clients!

On the PRINT side, we create traditional Advertising, Copywriting, and Collateral (e.g., brochures, direct mail, newsletters, catalogs, etc.)

ONLINE, we provide State-of-the-Art Website, Design & E-Commerce Tools, Content, and Search Engine Optimization, to ensure that you are really OUT there once you’re UP there.

THE GREEN TOMATO AWARD:
We offer our “Green Tomato Award” on our site to our clients who have a demonstrated “green” track record.

WHAT MAKES US DIFFERENT:
TomatoDesign.Net: a Big Agency’s Capability PLUS a Boutique Studio’s Personalized Care, Supporting Green and Eco-Friendly Businesses.

To learn more, go to: http://tomatodesign.net/about.html

Among the Matrix Award Winners I was privileged to meet on Monday, 4/23, was Arianna Huffington. [Nancy (at far right) with Arianna Huffington (in white)]. So many amazing women! We need to have more “summits” like this one!

Enjoy . . .

What a month! And especially, what a week it’s been! We have been going to Earth Day events, and getting the EA postcard out everywhere. Martha Shaw is a wonder, and Earth Advertising is the only green agency I know of in the USA. (She was the first in LA; now she’s launching in New York City). We went to the Knitting Factory Saturday, as the music that night was all part of Green Apple Events. Then she went to Mayor Bloomberg’s announcement (at the Museum of Natural History) about how he’s going to “green” NYC. Now EA is up and running, and the business is coming in! Take a look at http://earthadvertising.com to get an idea of Martha’s background.

Zipcars; Green Apple Cleaners; Ben’s (of Ben & Jerry) Sun & Earth products; Stonyfield Farms; it’s all been done and there’s more coming! Take a good look at how you are using green ideas in your life - and join us in the revolution!

Here is a photo taken of me (on the right) at the AOL after-party (about 12-15 hours after the day began). Laura Savini was a guest (from WLIW / Public Channel 21), and obviously we were having a lot of fun.

It was one of the best events NY-WICI has ever put on, and I am proud to have been a part of it! (The white flower was my “badge” - it told the 1500 people there that I was one of the team that put on the show. Of course, NO one was running Rosie O’Donnell, but that’s another story).

Even the celebs (Barbara Walters, Arianna Huffington, Thelma Golden, Anna Deavere Smith, Meredith Vieira, Joy Behar, Lisa Caputo, Hillary Clinton, Joan didion, Nora Ephron, Susan Lyne, Martha Stewart, Pamela Fiori, Danny Meyer, Rupert Murdoch, Cindy Adams, Sade Baderinwa [ABC-TV / NYC], Gail-of-Oprah-fame, Judge Judy, and Lord-knows-who-all) were obviously having a ball. ALL of the winner & presenter speeches were delightful and moving, and I wouldn’t have missed a minute of it for the world.

The scholarship winners were fabulous, too! (And that’s really the point!)

So I’m passing a bit of the fun on to you.

Enjoy!

TomatoDesign.Net is launching a blog right here and now. We are a FULL-SERVICE Design and Development firm, with over two decades’ expertise in Branding, Marketing and Advertising solutions. Most importantly, we partner with green and eco-friendly vendors and clients!

Our PRINT services include magazine Advertising (and Copywriting), Branding, and Collateral (brochures, direct mail, flyers, DVD and CD wraps, posters, packaging, newsletters, catalogs, etc.), among other traditional services.

ONLINE, we provide powerful Development and E-Commerce tools, Content creation and management, Banner ads, Flash and gif animations, and state-of-the-art Websites, as well as Search Engine Optimization, to ensure that you are really OUT there once you are UP there.

• We are actively seeking “green” and eco-friendly clients.

• View our other business blog: Printing Tips & Tricks. And check us out in OPRAH Magazine!